Small stake continues to be against the foundations
The Union of European Football Associations (UEFA), the executive organization for European soccer, has fined superstar Zlatan Ibrahimović €50,000 ($61,000) for his involvement in online casino and poker qq sportsbook Bethard.
UEFA began its investigation a bit over a month ago, appointing an ethics inspector to look at if Ibrahimović violated any of UEFA’s rules. He owns a corporation called Unknown AB, which reportedly owned 10% of Bethard. UEFA doesn't permit anyone to compete on the soccer pitch if they hold any financial interest in companies that “promote, broker, arrange or conduct betting, gambling, lotteries or similar events or transactions connected with football matches and competitions.”
Ibrahimović plays for AC Milan, which was also fined €25,000 ($30,500).
In a statement, UEFA added, “The Chairman of the UEFA Appeals Body also issued Mr. Ibrahimović with a directive aimed toward ceasing the player’s association with the relevant domino qq online betting company.”
As it seems, it's like Ibrahimović may have, in fact, ceased association with Bethard as of on. On Tuesday, Bethard’s parent company, Gameday Group, announced that it's sold Bethard to New Jersey-based Esports Entertainment Group (EEG) for €16 million ($19.5 million) plus a 12% net gaming revenue share for 2 years.
As Bethard relies in Sweden, one in all the important parts of the deal for EEG was that it now has access to Bethard’s Swedish gaming license.
There is no mention of whether or not Unknown AB’s stake in Bethard was included (we could say it is…unknown), but it seems logical that it might be.
All things considered, the fine and warning was likely a reasonably welcome punishment, as Ibrahimović could have faced a ban of up to 3 years. There would are a decent chance at such a ban effectively ending his career, as Ibrahimović is 39 years old.
EEG wheeling and dealing
Bethard’s new owner has had a giant week. additionally to its acquisition, EEG was awarded a sports betting license on Monday by the New Jersey Division of Gaming Enforcement. together may well be able to tell from its name, EEG focuses on esports. In a study, the corporate found that over 50% people esports fans said they might be likely to put bets on esports, so there's a market among the company’s core customers.
But EEG obviously has its sights set higher. CEO Grant Johnson said, “Securing access to what's currently the most important marketplace for sports betting within the US is incredibly exciting. We are in discussions with partners and regulators in additional jurisdictions to continue our expansion plans.”
On top of that, Esports Entertainment Group inked a handle the NBA’s Cleveland Cavaliers to become the team’s official esports tournament platform provider. EEG will host three esports tournaments per annum through its Esports Gaming League and can be a presenting sponsor of the Cavs’ NBA 2K League affiliate, Cavs Legion GC.